HealthAdvocate is a comprehensive wellness platform for everyone
HealthAdvocate is a comprehensive wellness platform for everyone
HealthAdvocate is a comprehensive wellness platform for everyone
HealthAdvocate was looking for a refreshed design direction, new member experience, and overall digital strategy for their suite of health & wellness products
HealthAdvocate was looking for a refreshed design direction, new member experience, and overall digital strategy for their suite of health & wellness products
HealthAdvocate was looking for a refreshed design direction, new member experience, and overall digital strategy for their suite of health & wellness products
We took any existing brand elements and created an extensive design system to integrate the HealthAdvocate brand to every part of their experience.
Every screen was researched & redesigned, working closely with their product team to satisfy user needs and business requirements.
We maintain & cultivate the living design system with any new components and essential documentation, to ensure consistency & ease of use.
We took any existing brand elements and created an extensive design system to integrate the HealthAdvocate brand to every part of their experience.
Every screen was researched & redesigned, working closely with their product team to satisfy user needs and business requirements.
We maintain & cultivate the living design system with any new components and essential documentation, to ensure consistency & ease of use.
We took any existing brand elements and created an extensive design system to integrate the HealthAdvocate brand to every part of their experience.
Every screen was researched & redesigned, working closely with their product team to satisfy user needs and business requirements.
We maintain & cultivate the living design system with any new components and essential documentation, to ensure consistency & ease of use.
Creating a stand-out brand experience
Creating a stand-out brand experience
Creating a stand-out brand experience
Working with existing information architecture, we extended the brand elements & reorganized content to give each section of the site its own feel. Colors, typography, and iconography derived from the base brand guidelines were expanded upon to create a comprehensive brand ecosystem.
Working with existing information architecture, we extended the brand elements & reorganized content to give each section of the site its own feel. Colors, typography, and iconography derived from the base brand guidelines were expanded upon to create a comprehensive brand ecosystem.
Working with existing information architecture, we extended the brand elements & reorganized content to give each section of the site its own feel. Colors, typography, and iconography derived from the base brand guidelines were expanded upon to create a comprehensive brand ecosystem.
Developing & integrating the user experience
Developing & integrating the user experience
Developing & integrating the user experience
Every page was systematically redesigned & rebranded, establishing a cohesive, modern look and feel alongside best-in-class user experience. Every decision was informed by a mix of user research, existing features & documentation, and business objectives.
Every page was systematically redesigned & rebranded, establishing a cohesive, modern look and feel alongside best-in-class user experience. Every decision was informed by a mix of user research, existing features & documentation, and business objectives.
Every page was systematically redesigned & rebranded, establishing a cohesive, modern look and feel alongside best-in-class user experience. Every decision was informed by a mix of user research, existing features & documentation, and business objectives.
Ensuring consistency & longevity
Ensuring consistency & longevity
Ensuring consistency & longevity
We created a living design system of brand & user interface components. By constantly updating & documenting newly developed pieces, the design system enabled every part of the experience to take advantage of the same great design.
We created a living design system of brand & user interface components. By constantly updating & documenting newly developed pieces, the design system enabled every part of the experience to take advantage of the same great design.
We created a living design system of brand & user interface components. By constantly updating & documenting newly developed pieces, the design system enabled every part of the experience to take advantage of the same great design.
Conclusion
Conclusion
Conclusion
We were able to comprehensively redesign our client's portal keeping consistent branding, best-in-class usability, and sustainable documentation in mind. This not only increased the efficiency of the product team, but made for a happier & healthier end-user experience for all.
We were able to comprehensively redesign our client's portal keeping consistent branding, best-in-class usability, and sustainable documentation in mind. This not only increased the efficiency of the product team, but made for a happier & healthier end-user experience for all.
We were able to comprehensively redesign our client's portal keeping consistent branding, best-in-class usability, and sustainable documentation in mind. This not only increased the efficiency of the product team, but made for a happier & healthier end-user experience for all.
© 2024 Pete Andrel
© 2024 Pete Andrel
© 2024 Pete Andrel