oliveu is a dating app for building and strengthening meaningful connections
oliveu is a dating app for building and strengthening meaningful connections
oliveu is a dating app for building and strengthening meaningful connections
oliveu had established a strong concept, but needed a brand & interface to match
oliveu had established a strong concept, but needed a brand & interface to match
oliveu had established a strong concept, but needed a brand & interface to match
We conducted competitive research to create a brand that fit the vibe & vision of oliveu, while standing out from the rest of the dating app landscape.
Collaborating with the client, we defined baseline requirements to better understand the needs of the product.
We built an initial design system outlining color palette, typography, and interactive elements to provide direction for the app design.
We conducted competitive research to create a brand that fit the vibe & vision of oliveu, while standing out from the rest of the dating app landscape.
Collaborating with the client, we defined baseline requirements to better understand the needs of the product.
We built an initial design system outlining color palette, typography, and interactive elements to provide direction for the app design.
We conducted competitive research to create a brand that fit the vibe & vision of oliveu, while standing out from the rest of the dating app landscape.
Collaborating with the client, we defined baseline requirements to better understand the needs of the product.
We built an initial design system outlining color palette, typography, and interactive elements to provide direction for the app design.
Building a unique brand
Building a unique brand
Building a unique brand
We established a brand that would feel warm & inviting, yet exclusive. Green is the primary brand color, seldom used by other dating apps and fitting for the "olive" namesake.
We established a brand that would feel warm & inviting, yet exclusive. Green is the primary brand color, seldom used by other dating apps and fitting for the "olive" namesake.
We established a brand that would feel warm & inviting, yet exclusive. Green is the primary brand color, seldom used by other dating apps and fitting for the "olive" namesake.
Defining competitive differences
Defining competitive differences
Defining competitive differences
Working closely with the client, we established all of the things that would make oliveu unique, and how they best translate to the user interface.
Working closely with the client, we established all of the things that would make oliveu unique, and how they best translate to the user interface.
Working closely with the client, we established all of the things that would make oliveu unique, and how they best translate to the user interface.
Design system + guidance
Design system + guidance
Design system + guidance
We crafted a design system to match the app's goals and remain consistent throughout the experience. Although we didn't exhaustively design the app, we set our client up with a toolkit to guide and support future design & development.
We crafted a design system to match the app's goals and remain consistent throughout the experience. Although we didn't exhaustively design the app, we set our client up with a toolkit to guide and support future design & development.
We crafted a design system to match the app's goals and remain consistent throughout the experience. Although we didn't exhaustively design the app, we set our client up with a toolkit to guide and support future design & development.
Conclusion
Conclusion
Conclusion
Our client approached us with a unique vision, but no path forward. We worked closely and carefully together to build a brand & design framework to help them actualize their dreams.
Our client approached us with a unique vision, but no path forward. We worked closely and carefully together to build a brand & design framework to help them actualize their dreams.
Our client approached us with a unique vision, but no path forward. We worked closely and carefully together to build a brand & design framework to help them actualize their dreams.
© 2024 Pete Andrel
© 2024 Pete Andrel
© 2024 Pete Andrel